Emily’s Story
The Journey That Redefined Maternity Comfort
When Emily became pregnant, she was filled with excitement, anticipation... and, like so many moms-to-be, a thousand questions.
Among them: “Why is it so hard to find clothes that actually feel good during pregnancy?”
She tried every brand. High-end, fast fashion, everything in between.
What she found were leggings that squeezed her growing belly, fabrics that itched, waistbands that rolled or dug in.
Each pair reminded her that most brands weren’t designed with real pregnant bodies—and real pregnant experiences—in mind.
Emily believed moms deserved better.
Because pregnancy isn’t a one-size-fits-all journey. It’s a living, breathing transformation—full of highs, lows, and constant change.
Your clothing should be your ally, not your obstacle.
Fueled by frustration and fierce determination, she imagined something new:
- Leggings that grow with your bump.
- Fabrics that feel like a soft embrace.
- Designs that adapt, flex, and celebrate your journey, instead of restricting it.
Working closely with fabric experts and hundreds of real moms, Emily built a line that would finally listen to the body—not fight it.
Every seam, every fiber, every stretch of our leggings exists because Emily lived through the need for them.
Today, her dream lives in every piece we create.
Because every mom deserves to feel empowered, beautiful, and at ease—not just after baby arrives, but at every single step leading up to it.
At SayBorn, comfort isn’t an afterthought. It’s the foundation.
And that all started with one woman, one baby bump, and a fierce belief that moms deserve the very best.